Rachel Farren
Rachel Farren has a passion for buying and selling real estate with a specialty in advising luxury builders, buyers and sellers. As a second-generation realtor, real estate success is in her blood. Rachel is among the top 5% of Agents in Metro Atlanta as well as #4 Real Estate Group for Luxury Real Estate. Rachel leverages her extensive global network and mastery of the Atlanta’s most desirable neighborhoods to give her clients an unmatched customer service experience. In her more than 20 years in Georgia real estate she has earned a reputation for honesty, trustworthiness and superior negotiating skills.
As a Georgia native, Rachel studied at Georgia State University and spent the beginning of her career in new construction marketing and sales. Before founding The Farren Group at Keller Williams Peachtree Road with her beloved husband, James, Rachel took a year off to volunteer for her favorite philanthropic causes in the in U.S. and throughout Africa. That time renewed her spirit and refocused her love real estate. It inspired her professional growth to the top 1% of real estate agents nationwide in sales volume.
When she’s not in the office or with her clients, Rachel’s greatest joy is her family. She is the proud mother of two beautiful daughters and is excited about welcoming a son to the family later this year. The whole family, including Sammie the family dog, love relaxing on the beach and Rachel makes spending time together a heartfelt priority. Rachel believes that to those much is given, much is expected. She takes this personal motto to the next level in her volunteering with the Lighthouse Family Retreat in aiding families of children with cancer to enjoy beach vacations so that they can relax, recharge and reconnect. She is proud to serve as one of only two individuals selected each year as the Keller Williams Cultural Ambassador and serves on the board of directors of Fugees Family. A school dedicated to advancing educational justice for refugee and immigrant youth. Helping others is a lifelong commitment that drives Rachel personally and professionally.